Personalized Email Campaigns | Miso Technologies

Introduction

According to a 2018 study, email is the primary customer acquisition and retention channel for more than 80% of online businesses. Email marketing campaigns are used to drive reengagement and awareness around products and promotions. Campaigns can let customers know about new and trending items, special deals, or seasonal/holiday collections.

With Miso's Personalized Email Campaigns, you can highlight just those items that a user will be likely to engage with — while still maintaining your merchandizing around a certain theme, promotion, or collection of items. TODO: FILL IN BASIC INFO ON HOW THE API WORKS

Before You Start

Complete the Quickstart to unlock your development environment

Access your API keys

Upload your catalog of products or content to development, either via Dojo or via API

Upload your clickstream interaction logs to development, either via Dojo or via API

Review your uploaded data sets in Dojo

Train your recommendation engine in Dojo

API Call / JSON Response

TODO: FILL IN HOW TO CALL API .... with the following minimum parameters:

user_id or anonymous_id: The user or anonymous visitor to personalize the recommendations for
TODO: ADD ADDITONAL FIELDS HERE

The API will return... TODO: FILL IN API RESPONSE INFORMATION

Don't forget: there are many parameters you can use to optimize and filter the results that Miso returns, such as fq , boost_fq , and diversification .
Read more in the deep dive

Example API Call

// TODO

Example JSON Response

//TODO

Before You Launch

Using this API recipe as a starting point, test API calls to your engine in development.

If you haven't already, build pipelines to stream your real-time data updates to Miso via API. Your Miso solutions engineer is here to help with the integration.

Start using this API recipe to power the UX on your site in staging. If you need UX recommendations, ask your Miso solutions engineer about Bento .

Run an A/B test with Miso on simulated website traffic. If desired, your Miso solutions engineer can perform this test and provide a report.

If this is your first time launching with Miso, ask your Miso solutions engineer to unlock your production environment.

Review the Launch Checklist

Replicate your Data and Engine API calls on production and set up the same engine in your production environment in Dojo.

Review your data and engine performance in Dojo.

Turn on this recipe for a percentage of your users and scale up to a full rollout. Notify your Miso solutions engineer who will monitor the launch metrics.

Introduction

Before You Start

API Call / JSON Response

Before You Launch

Need more info on the API? Check out our dedicated API page with all the info you could ever want.

Read API Reference